Microsoft has been teasing its E3 show for the past week or so, with hints about Project Scorpio. Now, we know the company is possibly looking to emphasize VR or AR with a new trademark filing for DirectReality. The single-word trademark describes itself as applying to “Computer software; computer game …

NASA is aiming to have humans on Mars in the next few decades, even if that comes with more risk than we originally thought. Just getting there is only the first challenge. Humans have to be able to survive and explore the red planet, and the agency just unveiled a …

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced this week it will soon combine the functionality of its Cartwheel savings app with its main shopping app, in preparation for an eventual Cartwheel shutdown. The Target app will also receive a notable upgrade this …

Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated publishers asking for an easier way to produce all three formats. That rings true; format fragmentation is a growing burden for news publishers. But generating Accelerated Mobile Pages (AMPs) …

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships. Clients come to us because they want more out of their paid search and social program; they want consistent volume, …

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a …

Small businesses that are in the Google Posts program can still make use of the experimental service, but the location of that feature has shifted to within the Google My Business area. Google Posts is a feature that allows people and businesses to create content directly on Google which appears …

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market …

Across the country, unique exhibits are popping up now that summer is upon us. A new season means a new collection of works from local and international artists. From an artistic landfill to an exhibit inspired by a legendary artist, a whole host of talent is being showcased. Whether you …