A new species of cottontail rabbit (genus Sylvilagus) has been described from the lowlands of western Suriname by Portland State University Professor Luis Ruedas. The Suriname lowland forest cottontail (Sylvilagus parentum). Image credit: UOL / IUCN. Prof. Ruedas made the discovery after studying rabbit specimens at the Naturalis Biodiversity Center …
Read More »LeBron James Is At His Best
WKSU commentator Terry Pluto explains how James is at his best despite defeat: Terry Pluto talks about LeBron’s best postseason ever “For an athlete in this time and place, this was an exceptional postseason for LeBron because he did so many things right on so many fronts,” Pluto says. And, …
Read More »Why ‘good’ isn’t good enough in Google Shopping
Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an …
Read More »2017 growth hacks: Optimizing organic market share
Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints. Next, I discussed how to use competitive data to boost …
Read More »How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest wants to do for visual search what Google has done for text search. Since assembling a small team to develop computer-vision technology in 2014, the search-slash-social platform — where each month 175 million people organize, share and, increasingly, find ideas ranging from food recipes to interior design to …
Read More »Bing Ads piloting in-market & custom audience targeting
In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the US only. In building in-market audience …
Read More »Meet the 18 Year Old Who Has More Retirement Savings than the Average 50 Year Old
Robyn Bri is 18 years old and just graduated from high school in Marin, CA. In some ways, she is an average high achieving kid. In another way, she is very remarkable. Although retirement is a long ways off for Bri, she has already saved over $85,000 by working part …
Read More »Surface Laptop Review Roundup: Nice Hardware, Windows 10 S Disappoints
Every Surface product Microsoft has ever launched has focused on the needs of a particular niche of users. Surface RT, Surface and Surface Pro took on the tablet market, Surface Book is a 2-in-1 with the option of a faster GPU, and the Surface Studio is meant for designers and …
Read More »Russian Hackers Attacked Infrastructure, Voting Data in 39 States
We already knew that Russian hackers had struck at the United States’ election in an unprecedented way in 2016, but a new report suggests there were far more attacks across the US than were previously known. Hackers didn’t just attack the Democratic and Republican parties. They directly targeted election officials …
Read More »NASA-Funded Startup to Build Fusion-Powered Rockets
Nuclear fusion is the process that powers the sun, but closer to home scientists are trying to develop fusion reactors that could provide immense amounts of energy. These reactors are big and (currently) inefficient, but a NASA-funded startup called Princeton Satellite Systems is working on a small-scale fusion reactor that …
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