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New Species of Cottontail Rabbit Identified: Sylvilagus parentum

A new species of cottontail rabbit (genus Sylvilagus) has been described from the lowlands of western Suriname by Portland State University Professor Luis Ruedas. The Suriname lowland forest cottontail (Sylvilagus parentum). Image credit: UOL / IUCN. Prof. Ruedas made the discovery after studying rabbit specimens at the Naturalis Biodiversity Center …

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LeBron James Is At His Best

WKSU commentator Terry Pluto explains how James is at his best despite defeat: Terry Pluto talks about LeBron’s best postseason ever “For an athlete in this time and place, this was an exceptional postseason for LeBron because he did so many things right on so many fronts,” Pluto says. And, …

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Why ‘good’ isn’t good enough in Google Shopping

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an …

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2017 growth hacks: Optimizing organic market share

Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints. Next, I discussed how to use competitive data to boost …

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Bing Ads piloting in-market & custom audience targeting

In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the US only. In building in-market audience …

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NASA-Funded Startup to Build Fusion-Powered Rockets

Nuclear fusion is the process that powers the sun, but closer to home scientists are trying to develop fusion reactors that could provide immense amounts of energy. These reactors are big and (currently) inefficient, but a NASA-funded startup called Princeton Satellite Systems is working on a small-scale fusion reactor that …

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