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Adobe releases analytics tools for conversational AI

It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting …

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The value of an in-house SEO

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO …

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Email deliverability: making it to the inbox

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this …

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Here’s How To Celebrate Canada’s Big 150th

On July 1st, 1867, three colonies became one and the True North was officially born. Almost 150 years later, Canadians prepare to celebrate our beautiful country’s upcoming birthday. As we toast Canada’s 150th birthday, there are events taking place nationwide which promise to capture the celebratory spirit in the air. …

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