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Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon.
One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads.
The exact costs of each tier are yet to be confirmed.
Why we care. This move could potentially have a significant impact on advertisers who invest ad spend in X, depending on the uptake of the zero-ad subscription.
Why now. Since Musk took-over X last year, ad revenue has dropped 59% and the company has been eagerly exploring new ways to generate revenue.
What X is saying. Musk revealed last month that he was planning to make X a paid-for platform for all users. During a conversation with Israeli Prime Minister, Benjamin Netanyahu, he claimed this was the most effective way to tackle the issue of rampant bot activity. He said:
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Deep dive. Read our previous report on X’s ad revenue performance for more information.
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