TikTok launches new tool to help creators improve engagement

Search Engine Land » PPC » TikTok launches new tool to help creators improve engagement
TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable.
Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These cards are divided into five categories:
Why we care. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. This feature could also be handy for more experienced content creators in need of inspiration during the all-important holiday season.
How it works. Content creators wanting to explore this new feature will need to register for access. Once access has been granted, you will be able to scroll through more than 100 digital cards for ideas.
Breaking it down. Depending on what area of content creation you want assistance with, TikTok Creative Cards are split into categories:
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What TikTok is saying. A TikTok spokesperson said in a statement:
Deep dive. Read TikTok’s announcement in full for more information.
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