In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which click volume rose and cost per click (CPC) went down. Overall, impressions rose 19 percent, clicks were up 15 percent in 2016 among …
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Microsoft has come under fire in the past for some of its advertising practices and pop-ups related to Windows 10, but the company isn’t planning to back down from these endeavors. The company is now pushing advertisements for what it calls the Personal Shopping Assistant for Chrome (provided you use …
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Product Feed optimization is key to any successful Google Shopping campaign. Your product titles are one of the most important factors in whether or not Google will think your ad is relevant to the user’s search query. Not only that, but a good product title will entice more shoppers to …
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Image copyright EPA Large stores should be banned from opening on Boxing Day, an MP has suggested, as an antidote to the nation’s “obsession with shopping”. Helen Jones said Boxing Day should be a “day of rest” after the rigours of Christmas and starting sales meant lost family time and …
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For some reason I hate everything about grocery shopping, but I must share this hate with others since companies like Amazon, and now Panasonic are throwing a lot of tech at the problem. WSJ reports that Panasonic is working on a checkout setup for convenience stores that will scan items …
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At Disrupt SF in San Francisco this morning, in front of a packed audience, Greylock investors Reid Hoffman and Josh Elman talked about some of the trends that they’re tracking in the startup universe. Among them: the opportunity to create technologies that enhance self-driving cars. “It’s clear that self driving revolution is upon us,” …
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Another day, another series of Silicon Valley e-commerce explosions: Gilt Groupe just sold for a fraction of its valuation (and its capital raised) and One Kings Lane is reportedly the next to die. Previously it was Fab.com being sold for nothing after severely underperforming — ah, Fab, the first billion-dollar retail “unicorn” born with …
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New data from PayPal further confirms mobile’s contribution to e-commerce retailers’ bottom lines over Thanksgiving and Black Friday. According to data from its network, mobile devices accounted for a third of all total payment volume on both of these top shopping days this year – figures that back up earlier reports that …
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The straight-forwardly named “Just Walk Out” technology ought to give you a pretty good idea of what Amazon Go is all about. Launching in beta this year to Amazon employees at a single 1,800 square foot location in its native Seattle, Go is a “new kind of store with no …
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