Tag Archives: shopping

Search Engine Land » PPC » Margin-based tracking: 3 advanced strategies for Google Shopping profitability Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article …

Search Engine Land » SEO » Google launches new search, shopping and maps features Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, …

Processing…Please wait. Search Engine Land » Channel » PPC » Google shopping ads get a ‘swipeable’ makeover Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic listings. If you’re a retailer running shopping ads, …

\Processing…Please wait. Search Engine Land » Channel » Commerce » Pinterest adds in-app checkout and personalized shopping recommendations Pinterest is expanding on its shopping capabilities with in-app checkout and a new personalized recommendations feature, the company announced at its Pinterest Presents event on Thursday. Pinterest Checkout. Currently in beta, the …

It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and …

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director …

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing …

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main …

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer BOPIS/curbside pickup over home delivery (read: traditional e-commerce). Google has said something similar. The company reported Wednesday …

The coronavirus pandemic’s impact on the holiday shopping season is already underway. Amazon has delayed its annual sales event, Prime Day, from July to October 2020, while top e-commerce retailers, including Walmart, Target and Amazon, are becoming more powerful than ever. According to a new report from App Annie, mobile …