AmsStudio / Shutterstock.com January 10, 5:35pm ET: This article has been update with more information about automatic call extensions. In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. …
Read More »SearchCap: Google App for Android updates, call extensions in mobile ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keep your customers from cheating on youJan 10, 2017 by Digital Marketing Depot The more you know about your customers, the less chance they’ll go to …
Read More »The iPhone was announced 10 years ago, reinventing smartphones, mobile computing
Ten years ago, Steve Jobs announced what has become Apple’s most profitable and defining product: the iPhone. Today, the iPhone is one of the most popular and easily recognized devices, but back then it was a radical departure from anything else on the market. At the time, there was no …
Read More »Google is launching automated call extensions in mobile ads on February 6
AmsStudio / Shutterstock.com In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going …
Read More »Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate Valentine’s Day, and they continue to spend more, online in particular, according …
Read More »Google launches a new look for recipes in the mobile search results
Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries. The results show various recipe cards, with a link to “view all.” When you click on that …
Read More »SEO in 2017: Mobile optimization as a competitive advantage
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative …
Read More »New ‘App Class’ SD cards will offer guaranteed performance for mobile applications
The SD Association has announced a new performance standard for SD cards aimed at improving customer experiences and delivering more consistent performance metrics. The new performance information has become necessary because of Android’s new “Adoptable Storage” capability, which was introduced just over a year ago with the debut of Marshmallow. …
Read More »Sony Will Launch At Least 6 Mobile Games Next Year
Nintendo has had success with Pokemon Go and it is also working on a range of other mobile games and now Sony is doing the same. Sony has revealed that it has a total of 10 mobile games in development and at least six of these will be released next …
Read More »Create Quite Mobile Free Zones Using The Ransomly Beacon (video)
If your family tends to spend too much time on mobile devices, you may be interested in a new Bluetooth beacon that can be used to create quiet locations around your home by blocking smartphones and tablets. Ransomly is the brainchild of Zachary Prager and has been designed to help …
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