d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API. The API is a simple and quick tool that you can use to build your own tools to see what pages are mobile-friendly. Google’s John Mueller said, “The API method runs …
Read More »iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which click volume rose and cost per click (CPC) went down. Overall, impressions rose 19 percent, clicks were up 15 percent in 2016 among …
Read More »Target will launch its own mobile payments system this year
Target’s CartWheel application has grown to some 27 million shoppers who have used it over the past three years following its debut to save over $600 million at checkout. Now, the retailer hints it may be adding mobile payments to the app, and potentially its main Target application, as well. The company didn’t …
Read More »Adobe bets on Chromebooks for education with slew of mobile apps
Until now there has been a clear division between Adobe’s mouse-and-keyboard driven desktop applications and its touch-centric mobile versions. But, timed to coincide with Google’s push to blend Android with Chromebooks, Adobe has announced support for six of its most popular mobile applications on Play Store-compatible Chromebooks. This is part …
Read More »Google mobile search adds book previews
Google’s Satyajeet Salgar announced on Twitter that the company has launched the “book preview” feature you’ve seen on Google desktop search, now on the mobile search results. So if you are in a region where book previews are allowed, such as in the United States, and a book has previews …
Read More »PBS KIDS debuts a new channel and live TV service, available via web and mobile
The way children watch TV is changing – shifting away from the big screen in the living room to tablets and other mobile devices. In order to better cater to the needs of this more digital audience, PBS has now launched a new 24/7 TV channel, PBS KIDS, which is available on …
Read More »The mobile app gold rush may be over
Ten years ago, Apple announced the iPhone, which soon gave birth to the App Store and the resulting broader app ecosystem. That industry has now matured, having reached critical mass, according to a new report from Flurry out this morning. While there’s still some growth to be seen — app …
Read More »A simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles …
Read More »SearchCap: Google link command, mobile-first index & SEO problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially killed off their link commandJan 12, 2017 by Barry Schwartz Google tells webmasters and SEOs to stop using the link command, that it …
Read More »Google confirms rolling out the mobile intrusive interstitials penalty yesterday
Google has officially confirmed they have begun rolling out the intrusive mobile interstitial penalty yesterday. Google warned us that this was coming almost a half-a-year ago and it did start rolling out on January 10, 2017 – as Google promised. Google’s John Mueller and Gary Illyes confirmed the penalty began …
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