Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to roll out across newer smartphonesFeb 27, 2017 by Greg Sterling The virtual assistant capability will soon be available on smartphones running Android 6.0 …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google’s green outlined ‘Ad’ label replacing solid green versionFeb 22, 2017 by Ginny Marvin The new label for search text ads is now rolling out …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Upcoming webinar — Tips for better brand/agency creative collaborationFeb 21, 2017 by Digital Marketing Depot We all know the creative process is challenging. Its non-linear …
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National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says no algorithm changes in new deal to demote pirated content in UK search resultsFeb 20, 2017 by Barry Schwartz Google and Microsoft Bing agree …
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AmsStudio / Shutterstock.com Google rolled out the latest version of its app for iOS yesterday, with new local search filters, more AMP support and Gboard access. With the new version 23.0, Google has added more local search filters like “Top Rated” and “Open Now” to the app, and the the …
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For those Canadians who feel like venturing out for a weekend getaway without travelling out of the country, there are various fashionable spots to hit within Canada. From Vancouver to Toronto to Montreal, Canada has quite the range of stylish destinations. Whether you want to escape with your sweetheart for a …
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In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of …
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Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile …
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