Tag Archives: local

National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? …

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Bing has a chatbot answering local search questions

Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the chatbot option in Bing’s desktop search results, but not in its iOS app nor in the …

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Visit These Local Canadian Lakes This Spring

Photo: expressionsofanartist from Instagram While most of us are familiar with the Great Lakes, Canada is home to many other lakes which are worth a visit. From bays, rivers to lakes, there are many beautiful bodies of water right in our backyard. Some of these lakes and rivers are popular …

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Top 10 insights on local marketing at LSA17

At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even …

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