With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and …
Read More »SearchCap: Website audits, optimizing content for SEO & local search ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad …
Read More »Just released: 2017 Local Search Ranking Factors survey results
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. …
Read More »National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? …
Read More »Bing has a chatbot answering local search questions
Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the chatbot option in Bing’s desktop search results, but not in its iOS app nor in the …
Read More »SearchCap: CRO tips, local search proximity & paid search analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop …
Read More »Visit These Local Canadian Lakes This Spring
Photo: expressionsofanartist from Instagram While most of us are familiar with the Great Lakes, Canada is home to many other lakes which are worth a visit. From bays, rivers to lakes, there are many beautiful bodies of water right in our backyard. Some of these lakes and rivers are popular …
Read More »SearchCap: Google image search bug, local insights & post-rank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in …
Read More »Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders
Earlier this month, TechCrunch reported Facebook was rolling out a new feature called “Town Hall,” which would allow the social network’s users to easily locate, follow and contact their local, state and federal government representatives. The company today confirmed the feature is available to all U.S. users on desktop and …
Read More »Top 10 insights on local marketing at LSA17
At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even …
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