Google wasted no time releasing its Bard AI chatbot in early 2023 following the reveal of ChatGPT in Microsoft Bing, but maybe it should have spared a little time. Bard launched with embarrassing glitches, and Google still finds itself apologizing for the AI. It’s not that Bard is worse than …
Read More »New Google Merchant Policy
Search Engine Land » SEO » New Google Merchant Center policy: AI-generated reviews are spam A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here …
Read More »Google’s Brain Division And DeepMind Merges
Google is no longer treating artificial intelligence like a side project—Microsoft and OpenAI have seen to that with the public availability of ChatGPT. Google has already started reorganizing to improve its Bard AI. As part of this effort, it’s merging its two AI research groups into one; Google Brain and …
Read More »Google Bard Can Help You Code
Search Engine Land » SEO » You can now use Google Bard to help you code Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during …
Read More »Generative AI Coming To Google Ads
Search Engine Land » PPC » Generative AI coming soon to Google Ads Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The company plans to use AI to generate unique ads using materials …
Read More »Google Search Will Evolve In The next 10 years
Search Engine Land » SEO » Google CEO: Search will evolve substantively in next 10 years The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google …
Read More »Google Analytics 4 Event Tracking
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. …
Read More »Google Bard AI Upgrade
Google CEO Sundar Pichai is doing damage control. After a disastrous debut, Google’s Bard AI is available to testers. However, the company’s chatbot has been roundly criticized for its inability to keep up with OpenAI’s ChatGPT and the ChatGPT-infused Microsoft Bing. Pichai appeared on the most recent New York Times …
Read More »Google’s Tag Coverage Summary
Search Engine Land » PPC » Maximizing your website tracking with Google’s Tag coverage summary Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads …
Read More »Google Gmail Web Encryption
Google is preparing to bring end-to-end encryption (E2EE) to Gmail accounts accessed via web browser—but not everyone will get to enjoy the new feature. According to an announcement from Friday, only Google Workspace users will experience new E2EE email protections when they’re swapping messages back and forth. Now through Jan. …
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