Tag Archives: google

Google Search Console performance report gets recipe filters Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access …

How to use Google Ads Explanations to understand performance changes   Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at …

snippet to web page content highlight feature For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested both on desktop and mobile. This is now live and works on …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer:Source: Instagram YouTube balloon bike: Source: Instagram Google metro …

Many users around the globe are noticing a new keyword bidding interface in the AdWords UI today. Clicking to update the Max CPC on a keyword brings up a new look with suggestions tailored to the specific keyword. Kelly Baker, paid media manager at UK-based digital marketing agency Prodo, tweeted …

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query. The original authority …

Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test. I’ll summarize the big changes …

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. [Read the full article on Marketing Land.] About The …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals …

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. In an email sent to AdWords …