Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- An update on executive changes on the editorial team
Jul 14, 2017 by Elisabeth OsmeloskiFlagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
- How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Jul 14, 2017 by Elizabeth LairdMarketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
- Search in Pics: Google indoor race track, dog at work yummy cake
Jul 14, 2017 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram Google’s indoor race track: Source: Instagram […]
- Integrate your search and social campaigns to increase conversion rates and revenue
Jul 13, 2017 by Digital Marketing DepotIn this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more. […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The AMP is a lie
- Report: Native ad buying surges 74%, programmatic slips 12%
- 4 things missing in your app that are costing you users
- An update on executive changes on the editorial team
- The 7 rules of respectful marketing
- Facebook tests ads in Marketplace, its Craigslist-like shopping section
- Learning to use content management martech is biggest educational need for marketers
- Branded storytelling: Capitalizing on moments that matter
- Will People-Based Marketing take over?
- Get the “2017 Webinar Benchmarks Report” from ON24
Search News From Around The Web:
Industry
- Rand Fishkin To Leave Moz, The Company He Founded, Search Engine Roundtable
Local Maps
- Google Maps Suggest An Edit Working Fast Now, Search Engine Roundtable
- Google My Business Updates Insights Download Reports, Mike Blumenthal
Link Building
- 4 Reasons Inbound Links Won’t Boost Your Organic Search Rankings, Search Engine Journal
- How Could Link Building Change In The Next Decade?, Forbes
Searching
- Bring rich knowledge of people, places, things and local businesses to your apps, Bing Search Quality Insights
- Google Home can now play uploaded and purchased tunes from Play Music, androidpolice.com
- Google Testing Rounded Buttons For People Also Search For, Search Engine Roundtable
SEO
- Google: Using Nofollow on Links to About Us, Terms, and Policy Pages, The SEM Post
- How to Combine PR with SEO for the Biggest Success, quicksprout.com
- SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday, Moz
- The Ultimate Guide for an SEO-Friendly URL Structure, Search Engine Journal
Search Marketing
- Use Your Landing Page Copywriting Skills, PPC Hero
- Using Competitive Analysis to Inform Your Content Strategy, SEM Rush
- Video: Google Featured Spam, Google Local Messaging, Bing Popular Content Rand Fishkin Leaving Moz, Search Engine Roundtable
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