Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Submit your SEO questions to Google for upcoming short QA videos
Oct 9, 2017 by Barry SchwartzGoogle hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again.
- Answer engine JustAnswer now uses bots to route questions to human experts
Oct 9, 2017 by Greg SterlingThe use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
- 6 ways IoT will make local search for SMBs scalable
Oct 9, 2017 by Wesley YoungDon’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
- 4 (not so) ordinary conversion elements you may be abusing
Oct 9, 2017 by Stoney deGeyterContributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
- AdWords Scripts now available in new AdWords interface
Oct 6, 2017 by Frederick VallaeysAdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
- Pick up the phone: Your best customer is on the line.
Oct 9, 2017 by Digital Marketing DepotMarketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- 5 ways to capitalize on Google Tag Manager
- AdWords Scripts now available in new AdWords interface
- How marketing ops can deliver value to the C-suite
- Microsoft’s LinkedIn integration, AI and what it means for marketers
- Local SEO: 7 Google My Business questions asked and answered
- 5 Steps to AMP Up Your Call Conversions
- A Google Attribution (and Attribution 360) readiness checklist
- Are you a marketer? You need to be marketing yourself
- Here’s how TouchCR is tracking users in a Safari-compliant way
Search News From Around The Web:
Industry
- Google CEO Sundar Pichai: ‘I don’t know whether humans want change that fast’, The Guardian
- Danny Sullivan Joins Google Today, Search Engine Roundtable
- Google uncovers Russian-bought ads on YouTube, Gmail and other platforms, Washington Post
- How to Overcome the Biggest Obstacles As an In-house SEO, SEM Rush
Local Maps
Link Building
Searching
- Answer: The story behind these bodies of water… (Part 1), SearchReSearch
- Comparing Alexa, Google Assistant, Cortana and Siri smart speakers, TechCrunch
SEO
- Where SEO and UX meet on your site, Yoast
- 9 Reasons You Might Need to Rethink Your SEO Approach, Search Engine Journal
- Google Content Quality Evaluation: Here’s Why Google Can Do It, Stone Temple
- Google Search Algorithm Ranking Update : October 7 – 9th, Search Engine Roundtable
- Six questions a good SEO agency will ask you, Vertical Leap
SEM / Paid Search
- 3 Cross-Network Rules for PPC Optimization at Scale, The AdStage Blog
- 4 Things I Learned As A New Hire At A PPC Agency, PPC Hero
- Data Insights and Strategies for Irresistible Ad Copy, PPC Hero
- Find more of your “star” customers with Universal App Campaigns, Inside AdWords
- Google Redesigning Flight Search Ads?, Search Engine Roundtable
- Google’s Opportunities Tab Makes Prioritizing Product Feed Errors a Data-Driven Decision, Merkle
- Sunset of DFP API v201611, Google Ads Developer Blog
Search Marketing
- The Argument for AMP: Lessons from 10 Case Studies, Stone Temple
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