SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google test surfaces user data for publishers as part of new Insights Engine Project
  Oct 4, 2017 by Ginny Marvin

  Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

• Wanted: Session ideas for SMX West
  Oct 4, 2017 by Chris Sherman

  We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]

• 2017 growth hacks: Increase CTR by monitoring competitive offers
  Oct 4, 2017 by Lori Weiman

  Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

• The big problem with PPC attribution modeling no one is talking about
  Oct 4, 2017 by Andreas Reiffen

  The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.

• Will chatbots become part of the consumer search experience?
  Oct 4, 2017 by David Freeman

  Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

• Can Google Express help traditional retail level the playing field with Amazon?
  Oct 4, 2017 by Greg Sterling

  The enemy of my enemy is my friend for Google and major retail partners.

• Google testing blue ‘instant’ AMP label in the search results
  Oct 4, 2017 by Barry Schwartz

  Google tries going blue with the AMP label, testing the word “instant” over “AMP.”

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 14 ways to get smarter with your content and SEO
• Fraudsters don’t sleep, no matter who owns the tools to fight them
• Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’
• Organizing your company to win in mobile
• Google extends olive branch to publishers, lays out new focus on subscriptions
• Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
• Beat high-cost paid search clicks by sweating the details

Search News From Around The Web:

Industry

• Yext Announces Appointment of Tamar Yehoshua to its Board of Directors, Yext

Local Maps

• Apple Maps vehicles to start touring Scotland Wales later this month, appleinsider.com
• What Can SABs Do in the Face of Decreased Local Search Visibility?, Moz

Searching

• Google Testing Another Variation Of Topics Refinements, Search Engine Roundtable

SEO

• What is Competitive Analysis in SEO? Everything You Need to Know, Conductor
• Google Is Testing Mobile First Index In The Wild, Search Engine Roundtable
• Got AMP Desktop But No Mobile Page? Google Will Index The Desktop Page., Search Engine Roundtable
• Hreflang Tags Not Respected (How to Solve), ohgm
• SEO basics: what are user signals?, Yoast
• Technical On Site SEO Hacks to Improve Crawlability Increase Traffic, SEM Rush

SEM / Paid Search

• Interview With A Hanapin PPC Expert, PPC Hero
• Product Data Tips for a Successful Holiday Shopping Season on Google PLAs, Merkle

Search Marketing

• UI UX Updates Make Raven Even Better!, Raven Blog
• 7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death, Search Engine Journal

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