SearchCap: Google I/O, Google Posts with videos and image search guidelines updated

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Image Search updates guidelines, adding structured data, speed and more
  May 8, 2018 by Barry Schwartz

  Google has finally refreshed content for its image search publishing guidelines.

• Ask the SMXpert: Keyword research and copywriting
  May 8, 2018 by Debra Mastaler

  Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

• How to watch Google I/O 2018 keynotes
  May 8, 2018 by Ginny Marvin

  Google I/O is underway. Tune in now.

• Google Posts now accepting videos for some local businesses
  May 8, 2018 by Barry Schwartz

  Google Posts gets richer with the ability to upload videos to your messages.

• Beyond keywords: What really matters in SEO content
  May 8, 2018 by Jessica Foster

  Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

• New AMP features announced for geotargeting content, as well as some GDPR support
  May 8, 2018 by Michelle Robbins

  The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance

• How to create landing pages that convert
  May 8, 2018 by Digital Marketing Depot

  If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How to turn a boring email into an irresistible link pitch
• How dynamic creative will (finally) reach the tipping point
• Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
• What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know
• Facebook lets publishers cross-post Live videos across multiple Pages tests a rewind button
• Google AdWords new responsive search ads can show 3 headlines
• Link building is complicated: A rebuttal
• Managing martech relationships: Partnerships and agility in marketing

Search News From Around The Web:

• Complete On-Page SEO Checklist for 2018, Ignite Visibility
• Dealer site navigation bar best practices, DealerOn
• 3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network, The AdStage Blog
• 4 Critical Enterprise SEO Scaling Challenges to Overcome, BrightEdge SEO Blog
• 7 Red Flags to Search for in Your Google AdWords Account, Vertical Measures
• Google I/O 2018 – What sessions should SEOs and Webmasters watch live ?, Official Google Webmaster Central Blog
• Google Search Console Notifications For Improve Discovery In The Google Assistant, Search Engine Roundtable
• How to Keep Google From Owning Your Online Life, Wall Street Journal
• Introducing Google AI, Google AI Blog
• Mobile PPC: An Absurdly Easy-to-follow Guide to Get it Right, Portent
• What SEO fixes, and what it doesn’t, Pedro Dias

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