SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Multifaceted featured snippets begin rolling out in Google search results
  Feb 28, 2018 by Michelle Robbins

  Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries

• Study: 11 voice search ranking factors analyzed
  Feb 28, 2018 by Greg Sterling

  Some of the findings confirm and some upend conventional wisdom.

• Unit economics: The foundation of a good SEM campaign
  Feb 28, 2018 by Kevin Lee

  Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

• Rand Fishkin leaves Moz, announces a new start-up
  Feb 28, 2018 by Barry Schwartz

  After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• An easy way to see if Google thinks your webpages are keyword relevant
• Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
• Programmatic problems: Fixing a broken market
• How to overcome unique B2B digital marketing challenges
• Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them
• Here’s why you should absolutely join us at MarTech
• Report: Amazon grabs Ring for more than $1B
• Mastering social media advertising

Search News From Around The Web:

• Use Inspect Element To Test Title Tag Length, codeseo.io
• 3 Underground Tools to take Competitive Analysis to the Next Level, SEM Rush
• A Crawl-Centred Approach to Content Auditing, State of Digital
• Apple Maps activates Transit directions in South Carolina, appleinsider.com
• Google To Clarify How To Make Lazy Loading Images Content Search Engine Friendly, Search Engine Roundtable
• Google’s Fetch Render new feature (that you’ve probably missed out), TL;DR SEO
• How to check content quality of a website for SEO, Vertical Leap
• Is Voice the Future of Search?, Stone Temple
• SEO for voice search – five things you can do right now, Search Laboratory
• SEO tasks: Creation and prioritization, Yoast

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