SearchCap: Google AdWords ad rank, quality score data & SEO strategies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
  May 15, 2017 by Ginny Marvin

  Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.

• Google advertisers can now see historical Quality Score data in AdWords
  May 15, 2017 by Ginny Marvin

  Plus, no more hovering over individual keywords to see Quality Score data.

• How to build an SEO strategy to dominate your market
  May 15, 2017 by Jeremy Knauff

  Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.

• Why the Google Search Network isn’t working for your B2B business
  May 15, 2017 by Pauline Jakober

  Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.

• Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms
  May 14, 2017 by Amy Gesenhues

  Google’s animated image of a cactus caring for her cactus-offspring leads to a search for “Mother’s Day 2017.”

• New RLSA Strategies for Search Marketers
  May 12, 2017 by Digital Marketing Depot

  Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• New RLSA Strategies for Search Marketers
• Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses
• A smarter approach to ‘back to school’ marketing
• What does it mean to ‘be bold for change?’
• Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
• Let’s get visual: Shopping from within images
• What can legacy media teach us about programmatic’s future?
• The future of B2B marketing: ABM and AI
• VoiceLabs launches audio ads for Alexa skills
• Start Listening! 7 Real-World Tips for Better Social Engagement
• Relevance vs. authority: Which link has more value? (Part 2)
• Canonical tags are easy, right? What’s the worst that could happen?

Search News From Around The Web:

Local Maps

• Apple Maps grows public transit coverage to Adelaide, Australia, appleinsider.com

Searching

• Answer: Things I had to look up this week, SearchReSearch
• Google will announce Assistant for iOS soon, in the US only at launch, Android Police

SEO

• Understanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO, Mobile Moxie Blog
• Google Drops Many Top Carousels For “Best” Or “Top” Like Queries, Search Engine Roundtable
• Google Says They Do Understand Their Highly Complex Algorithms, Search Engine Roundtable
• How to filter Google Search Console (GSC) data using regular expressions in Google Analytics (GA), gsqi.com
• Machine Learning is Much Bigger Than Just Google, Vertical Leap
• Why Writing Style Matters for Content Marketing – Here’s Why #118, Stone Temple

SEM / Paid Search

• 5 Lessons Learned From Running International PPC Accounts, PPC Hero

Search Marketing

• Ask Yoast: Word order of your focus keyword, Yoast
• Faster Sites: Beyond PageSpeed Insights, Moz
• Google: Why Do You Want To Rank For Competitors Keywords, Marketer’s Braintrust
• How to Gain More Branded Search Volume to Your Website, quicksprout.com

About The Author