SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Salesforce’s Einstein boosts search in its Commerce Cloud
  Oct 19, 2017 by Barry Levine

  The new features make it easier for online retailers to tailor site search to their visitors.

• S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars
  Oct 19, 2017 by Amy Gesenhues

  Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova.

• New campaigns Overview tab rolling out in Bing Ads accounts
  Oct 19, 2017 by Ginny Marvin

  Offering a high-level, customizable view of advertiser accounts

• Getting the most out of Google’s new sitelinks
  Oct 19, 2017 by Matt Lawson

  Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

• Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
  Oct 19, 2017 by Tim Peterson

  In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

• Search community mourns loss of veteran link builder Eric Ward
  Oct 18, 2017 by Michelle Robbins

  Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine […]

• Understand the next generation of web content management
  Oct 19, 2017 by Digital Marketing Depot

  Marketers are at a crossroads with their web technology. Many feel handcuffed to their platform: they need an upgrade from their legacy CMS, yet a headless technology can require massive developer resources to setup and continuously manage. This report from Zesty.io helps marketers navigate the CMS landscape. You’ll glean advice from industry leaders, read stories […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Insights from 130 agencies — The State of Email Marketing
• Facebook officially launches Explore Feed on desktop to boost Pages’ posts
• Report: Prime members now represent 63 percent of Amazon’s US customers
• YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
• Tapjoy adds interactive End Cards after its rewarded video ads
• Salesforce’s Einstein boosts search in its Commerce Cloud
• Optimizely suits up for battle with Adobe Target
• 10 tips for delivering holiday magic
• How video makers are programming around Facebook’s ad breaks
• Google Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
• Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
• Dealing with duplicate content
• The great martech debate: Build vs. buy
• Ignoring these 6 SEO strategies could come back to haunt you

Search News From Around The Web:

• Google’s Ranking Algorithm Same For Top Ten Results As Top Hundred Results, Search Engine Roundtable
• 2018 Nissan Rogue comes with Apple CarPlay standard, first U.S. car with ProPilot Assist, appleinsider.com
• Consolidate Pages on Your Website or Have Multiple pages for SEO?, Hallam Internet
• Create a website with SEO in mind: Technical pointers, Yoast
• DeepCrawl – Taking SEO Much Deeper with Your Log Files, Builtvisible
• Everyone’s Mad at Google and Sundar Pichai Has to Fix It, Bloomberg
• Extracting Text in Excel for PPC, PPC Hero
• How to Win SERP Features with SEMrush, SEM Rush

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