SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• AdWords Editor update supports Shopping Showcase Ads
  Sep 20, 2017 by Ginny Marvin

  Create and edit the newest Shopping ad format in Editor.

• Looking at marketing automation platforms? We compare 14 vendors
  Sep 20, 2017 by Digital Marketing Depot

  Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. This MarTech Today buyer’s guide compares 14 leading B2B marketing […]

• Anatomy of a Google search listing
  Sep 20, 2017 by Stephan Spencer

  There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success.

• 3 reasons SEO is the account-based marketer’s secret weapon
  Sep 20, 2017 by Nate Dame

  A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together.

• Account-level ad extensions now available in Bing Ads
  Sep 20, 2017 by Ginny Marvin

  The update is currently rolling out globally.

• Ahead of the holidays, Google Merchant Center sees substantial upgrades
  Sep 20, 2017 by Greg Finn

  Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.

• Google kills test of second description in search ads
  Sep 20, 2017 by Ginny Marvin

  The additional line of ad copy is no longer eligible to display.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• An integrated approach: From SEO to PPC and beyond
• Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
• Why marketing convergence is non-negotiable in a post-mobile world
• Thinking about an SEO platform? We compare 13 leading vendors
• Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
• Microsoft is newest member of Coalition for Better Ads
• Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
• 3 behavioral stats for retailers to supercharge your holiday strategy
• Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
• RevJet launches a ‘creative operating system’ with point solutions as installable apps
• Marketing technology needs its own department budget to be effective, says LogMeIn’s head of martech
• Report: Amazon readying launch of Alexa-powered smart glasses

Search News From Around The Web:

Industry

• Google Is Close to Buying HTC Assets to Bolster Hardware, Bloomberg
• Microsoft joins the Coalition For Better Ads, Bing Ads Blog

Local Maps

• View the world through someone else’s lens in Google Earth, Google Blog
• Google Testing Indoor Maps In The Local Knowledge Panel, Search Engine Roundtable

Link Building

• Competitive Link Analysis: How to Audit Your Competitors’ Link Presence, Search Engine Journal
• Google: Value (or Not) of Doing Link Audits, The SEM Post

Searching

• SearchResearch Challenge (9/20/17): The story behind these bodies of water?, SearchReSearch

SEO

• Are we seeing a September Google Algorithm Update?, accuranker.com
• Continued Google Search Ranking Update Chatter, Search Engine Roundtable
• Google Says They Don’t Use Click Data Directly For Search Rankings, Search Engine Roundtable
• Google’s Ranking Signals Dynamically Change Based On Query Context, Search Engine Roundtable
• How to Write SEO Friendly Blog Posts – The Complete Checklist, cognitiveseo.com
• Voice search and snippets and rankings, oh my!, State of Digital

SEM / Paid Search

• How to Use Automation to Boost PPC Performance, Search Engine Journal

Search Marketing

• Boosting content offering with SEMrush, Branded3
• Chrome Extensions for the Digital Marketer, Hallam Internet
• Five Reasons To Use DoubleClick Search (Version 2), Periscopix.co.uk
• Google Says Most Chatbots Are Basic Useless, Search Engine Roundtable
• Where should keywords sit in the editorial process?, SEM Rush
• Why Machine Learning Is Key to the Search Marketing of Tomorrow, Search Engine Journal

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