SearchCap: AdSense exploit, Google local links and UK boots fake Google company

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google advertisers blacklisted after exploiting AdSense, driving down CPCs
  Aug 9, 2017 by Barry Schwartz

  These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.

• 3 customer insights gained by keyword research
  Aug 10, 2017 by Stoney deGeyter

  Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers.

• UK local SEO firm Movette shut down by regulators for deceptive sales practices
  Aug 10, 2017 by Greg Sterling

  Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300.

• What are the risks for businesses that are getting fake reviews on Google?
  Aug 10, 2017 by Joy Hawkins

  Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.

• Google My Business lets business add quick URLs to reservations, online ordering more
  Aug 10, 2017 by Barry Schwartz

  Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more.

• 3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!
  Aug 10, 2017 by Search Engine Land

  Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Breaking down silos in e-commerce retail
• Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
• 2017 growth hacks: Use affiliates to improve PPC reach
• iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
• 3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!
• Put your value proposition to the test
• Intercom releases what could be the first civilized bot
• Upgrade your email blasts with four simple tactics
• Facebook debuts Watch, its home for original shows
• 6 critical components of Facebook ad management

Search News From Around The Web:

Industry

• Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards, Bing Ads Blog

Local Maps

• Bing Maps V8 Summer Update, Bing Maps Blog
• Google Maps: 5 expert tips, PC World
• How to Add Your “Under Construction” Business to Google Maps, Mike Blumenthal
• Ranking your local business #3: Website optimization, Yoast

Link Building

• Buying Backlinks for SEO: Yes, This is Still a Thing, Search Engine Journal
• Inbound Links | 21 Signs Your Links Are Great, hallaminternet.com
• Step By Step – Unnatural Links Manual Action Removal Guide, Point Visible
• The simple interaction behind any quality link, Majestic Blog

Searching

• Bing Testing Google-like Search Header at Top of Search Results, The SEM Post

SEO

• How to Boost Your SEO Using the Lean Startup Methodology, CanIRank Blog
• The Newbies Guide to Blocking Content with Robots.txt, ignitevisibility.com
• 5 Ways to Boost Your SEO With Third-Party Review Sites, Search Engine Journal
• Google Ignores Geo Meta Tags in Regular Search Results, The SEM Post
• Why Google Doesn’t Want To Index Search Results Pages, Search Engine Roundtable

SEM / Paid Search

• Announcing the Art and Science of Bing Ads automation webcast, Bing Ads Blog
• Bringing Organization To PPC Account Audits, PPC Hero
• Starting with a New PPC Client: Getting Access and Checking Settings, Distilled
• Use Google’s New Shopping Showcase Ads to Improve Shopping Revenue, Metric Theory Blog

Search Marketing

• Google Keyword Planner Showing “Okay Google” Keyword Suggestions, Search Engine Roundtable

About The Author