In this report, they discuss a number of insights, including:
- Mobile Ad Spend: Marketing budgets are following the shift of eyeballs from traditional channels to mobile.
- Lack of Expertise is routinely cited as a reason marketers knowingly leave money on the table. What are the implications of this trend and the opportunity it presents to those willing to learn and/or leverage new tools and channels?
- What’s Hot? Marketers’ top priority in 2017 is content marketing. Learn how to integrate paid channels with your content marketing efforts for best results.
- What’s Next? Marketers have taken notice of consumer willingness to try the newest video, voice, and augmented reality technologies coming to market. However, these nascent technologies are generally not a priority for marketers this year.
Learn more. Visit Digital Marketing Depot to download “The State of Digital Advertising 2017.”
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