LinkedIn Collaborative Articles

Search Engine Land » SEO » LinkedIn to give Collaborative Articles more reach in search
LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today.
More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results.
Other ways LinkedIn is increasing visibility for Collaborative Article contributors:
Why we care. Contributing to Collaborative Articles provides a way to increase your visibility and your LinkedIn network and possibly even get leads. However, the format still is imperfect and needs more human editorial oversight.
Smart SEO play. LinkedIn Collaborative articles have been a smart and effective SEO play for LinkedIn so far. Just look at this growth (as shared on LinkedIn by Olga Andrienko, VP of brand marketing at Semrush):
But. It’s also resulting in a lot of SEO misinformation.
What else is changing. LinkedIn announced multiple additional updates to Collaborative Articles:
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