iPhone 17 Lineup Hits Shelves, With Pro Models Drawing Special Attention

Apple’s iPhone 17 lineup went on sale today, attracting crowds at Apple stores and authorized retailers worldwide. Demand for the devices appears strong, especially for the Pro and Pro Max models. The launch comes after pre-orders in the past week indicated high interest, with consumers in Beijing queuing overnight and lines in London reported to be longer than those seen during last year’s iPhone 16 release. Reports from Hong Kong also pointed to strong sales, as reported by Investopedia.
This year’s iPhone lineup includes the thinnest iPhone ever, the iPhone Air, as well as the iPhone 17, Pro, and Pro Max. Updated Apple Watch and AirPods Pro also made the cut. The iPhone 17 Pro starts at $1,099, which is $100 higher than the previous generation, though Apple has doubled the base storage to 256GB and added longer battery life. The iPhone 17 Pro Max has the largest iPhone battery to date, rated for up to 41 hours and proven capable of lasting nearly 18 hours of constant use.
Analysts have been divided in their early assessments. Morgan Stanley has called the iPhone Air, which can withstand 130 pounds of pressure, a “small positive surprise,” but others say they are watching for Apple to add more AI-driven capabilities to its devices in the future.
But don’t let that whole “queuing overnight for the iPhone 17 in Beijing” thing distract you from the fact that Apple has been losing market ground in China to domestic players like Huawei and Oppo. Shares were up slightly in premarket trading on Friday after dropping when the iPhone 17 was revealed, supported by early signs of strong sales momentum for its latest iPhones.
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