Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing their closest rivals.
Featured in this report:
- What is Amazon’s share of ad spend in US/UK markets?
- How much click share does this win them?
- What are the three key factors which contribute to Amazon’s dominant search performance?
- What are the tactics and strategies retailers can use to get more click share?
Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”
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