SEO

Small agencies brace for impact, but say remote work isn’t slowing them down   Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer …

Explaining the Chrome ‘explainers’ for advertising without third-party cookies With the Chrome announcement of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context First, at this time …

Compare ad management software for Google Shopping, Amazon, and more As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s …

Now, analyze more accounts in Google Ads Report Editor Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the Reports tab in the top nav. Drag and drop to create reports Report Editor in Google …

9 of the best SEO tools you can try for free We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of …

Yelp announces fundraising partnership with GoFundMe to support local businesses Following Yelp’s announcement last week of a $25 million relief package for small businesses impacted by the coronavirus, the company is announcing a fundraising partnership today with GoFundMe. The objective is to enable Yelp users to donate to businesses directly …

postponement further shakes 2020 ad spending expectations Sporting events were supposed to be a key driver of advertising spend growth this year. Instead, the coronavirus crisis has led to widespread cancellations, the latest being Tuesday’s announcement that the 2020 Summer Olympics will not take place as planned in June. The …

Google intros open testing ads, new asset reporting and more for App campaigns   With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game marketers in a blog post on Monday. Here’s the rundown of Google’s ads-related …

E-commerce ad spend doubled as social distancing behavior took hold New data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the new norm for consumers. Multi-channel ad spend. E-commerce ad spending jumped from $4.8 million the …

Pro Tip: How to develop a content calendar that’s relevant with creative leeway Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, …