Google allows retail chains to Post at scale via GMB API — will it last post-COVID? Not long ago, Google started allowing “chains” (businesses with more than 10 locations) and partners to publish COVID-19 Google Posts at scale using the Google My Business (GMB) API. That also became possible …
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Google Ads Data Hub testing audience lists for display campaigns, adding new features Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the …
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A guide for marketers TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, …
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Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home …
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Are you effectively monetizing, measuring and maximizing your inbound call volume? Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline …
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Big Amazon affiliate commission rate cuts among latest program changes Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from …
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5 steps to get your team up and running remotely in 48 hours with a cloud-based DAM With the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers. A cloud-based enterprise digital asset management solution solves …
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16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search “We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to …
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Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped …
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How SEO and PPC strategies can work together to drive business goals Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a …
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