SEO

AMP won’t be required for Google’s Top Stories section Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important …

Was almost $125 billion in 2019 but growth is slowing Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just …

Nearly two-thirds of online publishers saw lower CPMs in early May Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from …

Leverage the power of audio in your marketing strategy You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why …

Google is coming for Facebook budgets with Discovery ads, now available globally Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off …

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed …

Blogging for Shopify: A unique SEO approach     One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the …

Confirm with voice match’ gives new meaning to ‘contactless payments’ Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to access and activate it on my iPhone through the Google Home …

Replay: Experts discuss Google Shopping on Live with Search Engine Land This Friday, Search Engine Land Editor-in-Chief Ginny Marvin lead a discussion on the ins and outs of Google Shopping. She was joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce. …

Up next on Live with Search Engine Land Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. At 12:00 pm …