Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking …
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We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant. With the nonstop stream of …
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Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping …
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A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile users have more than doubled in the past several days. A week or so ago, AMP content was showing in Google News for about 30 percent …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google …
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The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you …
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Google is honoring Japanese internment camp survivor Fred Korematsu on what would have been the civil rights activist’s 98th birthday. Born in Oakland, California, to immigrant parents, Korematsu went into hiding in 1942 to avoid being incarcerated after President Franklin D. Roosevelt’s Executive Order to incarcerate people of Japanese descent …
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It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re …
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links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of apps added to the app stores every week, so your biggest problem is simply getting found. Maybe you could luck out and get featured by …
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Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider. Last month, I covered how the trend of fake online content leads to …
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