Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile …
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Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings …
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Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another great year for paid search. One of the reasons is a bit unusual: a flight to quality online media driven in part by “fake news,” “Methbot” …
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The agenda for our upcoming SMX London 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place May 23–24, 2017, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read …
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Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl]. …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want …
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Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, …
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According to the The Wall Street Journal, Japan’s high court has ruled against a man seeking to have search results about him “forgotten.” While the court apparently didn’t take up the issue of an EU-style “Right to Be Forgotten,” it elevated the speech status of search results and declined to …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech …
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Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major …
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