SEO

The most memorable Google algorithm updates of all time Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in their …

on Amazon: Not just for retailers anymore   When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should …

  Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from …

How to show up on Google Discover: Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in Google Discover. The document was updated a few days ago, as Kenichi Suzuki first noticed, and Google …

How to manage your brand through a crisis Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business …

Google opens image extension beta, adds countdowns to responsive search ads In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in …

Get shipping annotations, ‘new customer’ bidding control Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include …

Google Ads to prohibit spyware, surveillance products and services   Google is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers …

How technology is changing what it means to be an effective (search) marketer The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital growth marketing at 1-800 Flowers, Inc. He discussed how …

The impact of COVID-19 on marketing and SEO CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing survey of hundreds …