Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers …
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Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with Google’s Arts and Culture team to improve how its systems “understand and recognize” artwork — offering more relevant results. “When you search an artist like Gustav Klimt, you’ll …
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Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you …
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Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeksMay 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. …
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Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why …
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How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to drive better …
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This past Friday, Google was displaying a new filter in the main Google search tools for showing personal results only. This feature was live for anyone with a personal Google account who was signed in while doing searches. Here is a screen shot of the feature: When you selected the …
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A new study released today by Ahrefs shows how featured snippets have a negative impact on clicks to the first organic search result. Ahrefs analyzed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is present. Without …
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Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of …
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