MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media …
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When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll …
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When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword …
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Google’s logo is going green today with an animated image that links to the company’s first published environmental report. The image appears to be Google’s regular multicolored logo, but then transitions into an all-green logo with the “l” taking the form of a tree limb. Unlike most doodles, the image …
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For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show signage. Having recently attended EASTEC, the manufacturing trade show hosted by SME (Society of Manufacturing Engineers), I was struck by how many companies had this message on …
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Google traded out its homepage logo today to celebrate Jazz Age icon performer, civil rights activist and French spy Josephine Baker. Born on this date 111 years ago, Baker reached international fame by the 1920s. A star of the stage, her singing and dancing won her a role as part …
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TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each …
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Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure …
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google street view 10 year anniversary cake: Source: Twitter Google game …
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