SEO

How connected TV measurement proves its A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the …

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due …

Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago. Not a test. Some SEOs interpreted this as a test when it first appeared, but I confirmed with Google today that it’s not. In the examples …

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability …

Google extends lead forms to YouTube, Discovery campaigns Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google …

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would …

How to craft a winning SEO proposal and avoid getting a silent ‘No’ Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team …

How SEOs can create a free server log dashboard to better understand incoming traffic to your website This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. …

5 tips for starting international PPC Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, …

A user-first approach to SEO In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads of time and 2.) crushed it in search and social. (Update: that same client’s organic blog traffic is now up …