SEO

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region …

According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills …

This article has been updated with corrections. Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a “Product”. This is part of the new badge markup Google introduced earlier this week. They look a lot …

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters …

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts …

Google updated their search quality raters guidelines PDF document a few days ago. Jennifer Slegg first noticed and documented most of the changes between this updated version and the March version, which focused on upsetting and offensive content. The core change, according to Jennifer Slegg, is the new guidelines around …

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as …

Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico, Del Río had an acting career that reached iconic status during the Golden Age of Mexican cinema. She is credited with being the first Latin American actress to …

Google is making moves to extend Google Shopping listings further into Image search results for products. The ads appear with a tag icon and “Product” label in the bottom left corner before the organic image results. It’s not clear when this appeared, but Jonathan Ellins, head of insights at Hallam …