It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that …
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When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a …
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Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer …
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Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff …
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Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars. And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if …
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It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader …
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If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, …
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter Google office …
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