SEO

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers …

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick and mortar retailers this coming holiday. Google is now teeing up some new shopping features ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions and livestreamed …

In July, Google added booking buttons to some local panel results. Now, Google is opening that up to more local businesses by integrating with their “scheduling partners” directly from the Google My Business console. When you log into your Google My Business account, you may see a new button in …

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly …

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts. While they might not impress your date at a dinner …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Businesses can now sign up to add booking buttons to their Google local resultsOct 23, 2017 by Barry Schwartz After many questions, Google finally adds a …

Whether you’re a seasoned pro or simply starting, a refresher on the standard concepts of Search Engine Optimization (SEO) never hurts. We’re breaking down a key, foundational aspect to every digital marketing strategy: keyword research study for SEO.Before digging deeper into keyword research study, let’s ensure you’re familiar with the …

In today’s digital marketing landscape, the as soon as separate entities of search engine optimization and public relations are combining to form a new, hybrid department. As Google’s standards on quality material developed, so too did the link-based techniques digital marketers constantly relied on to achieve strong search rankings. Google’s …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah …