SEO

Google is putting a spotlight on Canadian neurosurgeon Wilder Penfield by giving him a doodle on its home page in the US, Canada and a handful of other countries. Today would have been Penfield’s 127th birthday. Once named the “Greatest Living Canadian,” Penfield’s brain-mapping research led to groundbreaking advancements in …

There have been a lot of discussions recently regarding the importance of ranking factors and whether we as SEOs should focus on them. Since Search Engine Land has been crazy enough to give me a voice, I’d like to weigh in on the subject. In my opinion, 99 percent of …

Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the …

According to new survey-based data from Consumer Intelligence Research Partners (CIRP), Google Home has gained some ground on Amazon’s Alexa device universe. The firm says that Google Home accounted for about 40 percent of the units sold in the US during the holiday period. CIRP’s analysis argues that the current smart speaker market …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its …

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their …

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and …

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on …

Today marks the 136th birthday of iconic writer Virginia Woolf. To honor Woolf, Google commissioned London-based artist Louise Pomeroy to design the image now being shared on Google’s US home page and several of its international home pages. Pomeroy said she added the autumnal leaves around Woolf’s profile in the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email …