Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every …
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By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this …
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Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content marketing platform with Linkdex’s capabilities in search engine optimization: This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform. Marketers …
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When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products, vendor relationships, distribution channels, or even start up capital. But without the right strategy, leveraging search for business can feel a lot like trying to capture lightning in a bottle. In this …
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Welcome to the long overdue second segment of my podcast series Talking with Industry Experts. In this podcast I speak with Captain Todd Malicoat, Author of the Stuntdubl SEO Blog, Faculty SEO Chair at MarketMotive, and Fishing Charter Captain at Miami Fishing Charters. Listen to Todd and I discuss his …
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If you’re not yet ready to move on to advanced SEO for Ecommerce, I’ve written an introductory post about how to get started with the seo basics. Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling …
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If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. The keyword matrix will help you match the user intent in search queries with the content on your website, thus sending positive signals to Google that you’re relevant for your niche. Keyword matrices have …
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Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative …
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This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately …
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Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users). *Update: thank you Rand …
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