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For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage …

Google’s been under intense pressure to alter its results after it was found a week ago to be listing a Holocaust-denial site first for a search on “Did the Holocaust happen.” Now, that’s finally changing. The change is primarily a result of Google altering its algorithm. In a statement it gave …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site …

As usual, Google is marking the first day of the Winter and Summer Solstice — depending on which half of the globe you live — with a doodle. Both doodles were designed by doodler Nate Swinehart and include animated images of a rock family. For the winter doodle, the rocks …

Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content …

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …

– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid …

BrightLocal has posted its annual local SEO survey, asking SEO professional to answer 22 questions about the state of the local search marketing industry. Questions range from the size of the survey participant’s company and its annual revenue to services offered and retainer fees. “The goal of this survey is …

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …