Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhoneMay 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE …
Read More »[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …
Read More »Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
There are some potentially major changes coming to Europe’s Right to Be Forgotten (RTBF). Two pending issues to soon be decided are discussed by Google’s Senior Privacy Counsel Peter Fleischer in a blog post earlier today: Whether RTBF should be absolute — requiring automatic delisting — when the underlying content in dispute involves “sensitive …
Read More »Are you a featured snippet? If so, Google’s testing dropping your web listing
Being a “featured snippet” had allowed sites to effectively double-dip with Google visibility, but the search engine is currently testing a change that ends this. Usually, a site that’s selected as a featured snippet appears both at the top of Google’s search results in a special box and again as …
Read More »Bing adds ‘trails near me’ search feature to find the perfect hike this summer
Bing has rolled out a new search feature aimed at hikers and campers that makes it easier to find trails and camping sites this summer. According to the announcement, a search for “trails near me” will surface local results for nearby trails that can be filtered by difficulty, length and …
Read More »Why location marketers need to embrace whimsical, visual storytelling
Recently, Facebook and Google made announcements that show how important it is for businesses to think visually with their location marketing. On April 10, Google rolled out a better way to do search using images: a “similar items” feature that makes it possible for people to use images to find …
Read More »Report: Google planning to bring its Assistant to the iPhone
Google’s developer conference kicks off tomorrow in Mountain View, Calif. One of the expected announcements, according to a Bloomberg report, is the expansion of AI and the Google Assistant to a range of other devices, including the iPhone: At the Google I/O conference this week, the Alphabet Inc. unit plans to …
Read More »Here’s a script for copying labels between levels
If you’ve ever run an AdWords account before, you’ll know why being able to copy labels between levels is such a godsend. In a typical account, you generally deal with hundreds, or even thousands of campaigns, within which there can be thousands more ad groups and keywords. Without proper labeling, …
Read More »35 ways to improve SEO & SEM performance, only at SMX Advanced
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. …
Read More »Google advertisers can now see historical Quality Score data in AdWords
Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. …
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