Google has announced at I/O that they are rolling out a job search feature called “Google for Jobs” in the coming weeks. We first spotted Google testing this a few weeks ago, and the screen shots we shared there were similar to what we saw in the test. Here is …
Read More »Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its Android-based roots. As expected, Google is making Assistant available on the iPhone, where it’ll compete with Apple’s built-in Siri — the original smartphone assistant — and …
Read More »SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling moreMay 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands …
Read More »Is it time to consider local marketing automation software?
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and …
Read More »Purchases on Google quietly opens beta for requests in US
Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs …
Read More »2017 SEM growth hacks: Gain monster paid search growth using competitive data
Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month by focusing on how brand protection in paid search has become a quick way for search marketers to drive meaningful campaign revenue. Today, I will focus on an …
Read More »Google tests ‘highlights’ icons in the local knowledge panels
Google is testing yet another bold new local feature in the local knowledge panels. This test shows icons to represent the “highlights” of the venue featured in the local panel. These highlight icons can include icons for features such as the venue being a quiet place, good for kids, casual …
Read More »What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool
Today’s Google doodle marking the 115th anniversary of the Antikythera Mechanism discovery is a nod to scientists, astronomers, archeologists and historians alike. The tool was discovered in 1902 among items found from shipwreck cargo off the Greek island of Antikythera. First noticed by Greek archaeologist Valerios Stais, the bronze artifact …
Read More »Relevance vs. authority: Which link has more value? (Part 3)
Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower …
Read More »5 massive SEO and content shifts you need to master right now
Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content …
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