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In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky how AI will benefit agencies, IoT is reaching a critical …

Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May …

JustAnswer is one of the survivors of the “answer engine” or QA craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone. The most recent …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short QA videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, …

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his …

Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google. Google …

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and …

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or …

Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door MediaOct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core …