Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling …

The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to meddle in the 2018 midterm elections, the Federal …

In its ongoing Winter Olympics doodle series, Google has designed a Lunar New Year-inspired animated image to mark day eight of the competitions. Leading to a search for “Winter Olympics,” the doodle includes the usual cast of competing animals — this time putting them on a ski lift at night …

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your …

Android and iOS fans have occasionally been known to argue over the relative merits of each device. Hard to believe, I know, but it happens. One perennial question is which family of devices performs best overall, particularly where cell phone signal strength is concerned. This is extremely tricky to answer, …

Even at the height of cryptocurrency value a few months ago, it was hard to actually buy anything with it. Most retailers don’t accept virtual money because it’s confusing and slow, but Coinbase is hoping to change that. The popular crypto exchange has released a new product called Coinbase Commerce, …

Today is a big day for online advertising. Google’s long-awaited ad blocking feature is going live in Chrome. Of course, you’ve been able to install ad blocking extensions in Chrome for ages, but now Google is rolling the feature out to everyone. However, it won’t block all ads; just those …

Reproductive stem cells of male fruit flies (Drosophila melanogaster) use a genetic trick to stay perpetually young across generations, according to new research published in the journal eLife. A fruit fly (Drosophila melanogaster). Image credit: Sanjay Acharya / CC BY-SA 4.0. Certain sections of the fruit fly genome get shorter …

I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily …

On February 22, join Search Engine Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding …