On Tuesday, Daria Kasatkina and Christina McHale will meet in the second round of the Volvo Car Open in Charleston. Last year, the Russian defeated eventual French Open champion Jelena Ostapenko, 6-3, 6-1, to earn her first title at the WTA level. The 20-year-old has already reached the final at …
Read More »Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like …
Read More »John Harrison Google doodle honors man who invented marine chronometer 283 years ago
Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude …
Read More »How to use the Knowledge Graph for higher rankings
Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using …
Read More »Google’s AMP Project announces new consent component ahead of GDPR compliance deadline
With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user …
Read More »Learn the benefits of pay-per-call for affiliate marketing
Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers — continue to grow in popularity. It is projected that affiliate marketing spending in the US alone will exceed $5.3 billion this year, up from $4.7 billion last …
Read More »SearchCap: Google’s AMP Project, John Harrison Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Learn the benefits of pay-per-call for affiliate marketing Apr 3, 2018 by Digital Marketing Depot Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate …
Read More »Self-care apps are booming
Millennials may be a bit obsessed with self-care — and it’s beginning to pay off for the makers of self-care and digital wellness apps. According to data from multiple app store intelligence firms, the category is now seeing notable growth. In the first quarter of 2018, the top 10 grossing self-care …
Read More »Google’s Ben Gomes expands role to head all of search amid leadership shuffle
Reported today in The Information, Ben Gomes, the current VP of Core Search at Google will be stepping up to lead all of Search as Vice President. This move is the result of John Giannandrea, SVP of Engineering overseeing both the search and AI units, stepping down. The single role …
Read More »Chickpea Cookie Dough Dish
The mighty chickpea assists with weight-loss and can be included to your diet beyond basic hummus. This highly snackable garbanzo bean cookie dough definitely proves Read More
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