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Customer Data Strategies & Identity Resolution: Best Practices

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much …

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SearchCap: Twitter in Google search, PPC ad scripts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who …

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Next-Generation TVs Include Viewer Tracking, Personalized Ads

Over the last few years, television tech has taken genuine leaps and bounds. New technologies haven’t just given us higher resolutions, like 4K — we’ve seen the introduction of HDR and new capabilities like FreeSync (expected to arrive this year), while OLEDs and quantum dot LEDs both improve color reproduction …

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New Carnivorous Dinosaur Unveiled: Tratayenia rosalesi

A partial skeleton of a megaraptorid dinosaur unearthed over a decade ago in northwestern Patagonia, Argentina, has been recognized as belonging to a new species. Tratayenia rosalesi crosses a stream in what is now Patagonia, Argentina roughly 85 million years ago. Image credit: Andrew McAfee, Carnegie Museum of Natural History. …

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Study: Night Owls Have Higher Risk of Mortality

According to a new study published in the journal Chronobiology International, ‘night owls’ have a 10% higher risk of dying than ‘larks.’ Night owls have 10% higher risk of dying than morning counterparts. Image credit: Sasin Tipchai. “This is a public health issue that can no longer be ignored. We …

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