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How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as …

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SearchCap: PPC shopping ads and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns …

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Google officially rolls out ‘More results’ search button on mobile

Kashin / Shutterstock.com Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed. The announcement, made via a tweet from the Google’s @SearchLiason account, confirmed that the new “More results” button will replace …

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Barkley leads deep RB class

We’ve heard about the devaluing of the running back position in the NFL for years. New England and Philadelphia used back-by-committee approaches, but their run games (as well as their backs’ receiving abilities) helped those teams make their way to the Super Bowl. While not as deep as the 2017 …

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Microsoft Open Sources Its First File Manager

  Windows has undergone some major cosmetic changes over the last decade, but Microsoft is committed to backward compatibility like no other software maker. In fact, the original Windows File Manager still works just fine on Windows 10 by way of some newly open sourced code. If you want to …

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