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Study: Responding to reviews can improve paid-search conversion rates

Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this …

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Apple’s New eGPU Support: Promising, With Major Caveats

Laptops make tradeoffs by definition, but one of the largest has always been in graphics. Physics simply doesn’t allow for a high-end desktop GPU in a svelte, laptop-friendly form factor. And the lighter and thinner you make the portable, the less room you’ve got for an aggressive, power-hogging GPU. The …

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Intel Docs Reference an 8-Core Coffee Lake CPU

Ever since before Coffee Lake debuted, there have been rumors of an eight-core variant that would be paired with a new Z390 chipset and launch at some point after the six-core variant hit shelves. Since that point in time, there’s been additional data suggesting that the Z390 chipset is real, …

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