We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new …
Read More »Google rolls out new ID requirements for US political ads
Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or …
Read More »Stephen Hawking’s Final Paper Slashes the Number of Alternate Universes
We lost one of our greatest scientific minds when the renowned physicist Stephen Hawking passed away several weeks ago. However, he did leave one last idea for the scientific community to mull over in his absence. Just 10 days before his death, Hawking and his colleague Thomas Hertog submitted a …
Read More »NASA Successfully Tests Nuclear Reactor to Power Future Missions
Most space missions rely on solar power, but a few that demand maximum reliability have a thermal nuclear power system. Human spaceflight and colonization efforts will require a lot of power that works no matter the conditions. That’s why NASA has been developing small-scale nuclear fission reactors. The space agency …
Read More »Water Beetle Discovered in Borneo Named after Leonardo DiCaprio
A team of entomologists from the Netherlands and Philippines has discovered three new species of aquatic beetles in the remote Maliau Basin, Malaysian Borneo, and named one of them after American actor and producer Leonardo DiCaprio. Grouvellinus leonardodicaprioi. Scale bar – 1 mm. Image credit: Hendrik Freitag / Taxon Expeditions. …
Read More »Google updates recipe markup for Google Search & Google Assistant
Google announced that it’s updated its recipe structured data documentation to help webmasters improve the visibility of their recipes both in Google Search and on Google Assistant, including Google Home devices. Google said, “The updated structured data properties provide users with more information about your recipe, resulting in higher quality …
Read More »SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates recipe markup for Google Search Google AssistantMay 3, 2018 by Barry Schwartz Google requires that the recipeIngredient and recipeInstructions properties for recipes work on …
Read More »Podcast: Financial Advice from Allan Roth – You Get What You DON’T Pay For
Episode 7 of the NewRetirement podcast is an interview with Allan Roth — a highly in demand, by-the-hour financial advisor with over 25 years of experience in the field. He also also runs Wealth Logic. Allan and Steve discuss how (and why) most people can do much better financially by …
Read More »9 Powerful Insights from the Retirement Income Summit
Earlier this week I traveled to Chicago to attend the Retirement Income Summit — a financial advisor industry conference focused on the latest ideas about how to improve and secure retirement income. I saw presentations, met up with insiders in the financial services industry and found a few ideas to …
Read More »Noctua Unveils High-Performance PC Fans, Built From a Brand New Material
If you’re a PC enthusiast, chances are you’ve already heard of Noctua — the company builds some of the best PC coolers you can buy, backed up by lifetime guarantees, full-color manuals, and upgrade offers that often extend the lifespan of coolers past their technical socket compatibility limits. Noctua (See …
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